"He that finds his life shall lose it: He that loses his life for my sake shall find it ."
Jesus challenges the very identity of our flesh birth and it's connections.
First he did this by identifying his own Mother, brother, and sisters as those who heard the will of God and did it. Secondly, he challenged that one who loved, Mother or Father more than him was not worthy of him. He promoted the leaving of flesh identity and those possessions tied to it to find a higher identity of spiritual belonging. He emphasises this as a must transition when he says, you must be born again, defining it as a transitional move from flesh firth mentality to spiritual birth. To be able to enter and interact with the spiritual requires a complete disassociation with our identity in flesh and the world. A conversion to child-likeness is required to receive the knowledge and understanding of the spiritual reality. As human beings our self identity is one of our most prized and protected possessions. Sciences of psychology and psychiatry are founded on principles designed to restore troubled and lost identities. Certainly there is not an adequate philosophy or support for promoting "identity loss".
People in identity crisis are naturally unstable. They are viewed more as candidates for therapy or incarceration, than as persons who should be encouraged to fully lose their identity. Religions add-on identity definitions but seldom support loss of identity in the world.